We live immersed in images. We scroll, we consume, we react. We see a lot—but we observe very little. In an age where every second we are exposed to visual stimuli designed to capture our attention, our ability to read, interpret, and decode what we see is diminishing. This isn't just an aesthetic or cultural issue. It's a question of awareness.

Visual illiteracy isn't the absence of sight. It's the absence of awareness in our gaze. It's the difficulty in recognizing the mechanisms that guide our perception: cognitive biases, narrative constructions, symbols, archetypes, persuasive strategies. It's the risk of believing that something is neutral when it isn't.

In this session, we won't simply talk about images. We'll talk about power.

The power of those who construct them.

The power of those who interpret them.

And above all, the power of those who choose how to look.

The contemporary game with perception is subtle. It moves between design, communication, technology, social media, and artificial intelligence. It invites us to participate, but often without making us aware of the rules. And when we don't know the rules, we're not playing: we're being subjected to them.